Roy Bingham is a Harvard MBA and former McKinsey consultant, banker, serial entrepreneur and co-founder, with Liz Stahura of BDSA. He started BDSA in 2015 after recognizing that the cannabis industry lacked the kind of sophisticated data that is both commonplace and essential in other industries where point of sale analytics and understanding consumer behavior drive decisions from new product development to sales and marketing. Roy had been an early investor in SPINS – a very successful data analytics company for the Natural Products Industry and later was an expert user of their data, as well as data from IRI, Nielsen and others as a senior sales and marketing executive with ReNewLife – America’s leading natural digestive care company. His other businesses include Health Business Partners, Nutrition Business Journal, Health Strategies Consulting, Nourishlife and the NBJ Summit. He is also a chartered banker having started his career with NatWest Bank and then Paragon PLC.
Headquartered in Boulder, Colo., BDSA provides businesses with smart, actionable, and accurate cannabinoid market intelligence and consumer research. The company provides a holistic understanding of the cannabinoid market through insights distilled from dispensary point-of-sale systems through its market-leading GreenEdge™ Platform, producing comprehensive consumer research, and generating cannabinoid industry financial projections and analyses led by BDSA’s industry-leading team of thought leaders and analysts. www.bdsa.com