Howard Schacter

Howard Schacter

Howard entered the cannabis industry in 2017 following an extensive career supporting the communications and marketing goals for companies across the retail, entertainment, apparel, travel and dining industries. A Brandweek Marketer of the Year honoree, he has created and driven brand-building programs for Live Nation, McDonald’s, Facebook, Sony and other global brands, as both a senior in-house executive and as a team leader at consulting agencies. His most proud professional moment came with the creation of the Starbury $15 NBA sneaker, which disrupted the footwear industry, using social inequality as the backbone of a national brand phenomenon. In cannabis, Howard has led corporate communications and consumer brand PR for multi-state operator Acreage Holdings, as well as trade group the National Association of Cannabis Businesses. A former David Rockefeller Fellow, he earned a Bachelors of Science at the University of Maryland.