Howard entered the cannabis industry in 2017 following an extensive career supporting the communications and marketing goals for companies across the retail, entertainment, apparel, travel and dining industries. A Brandweek Marketer of the Year honoree, he has created and driven brand-building programs for Live Nation, McDonald’s, Facebook, Sony and other global brands, as both a senior in-house executive and as a team leader at consulting agencies. His most proud professional moment came with the creation of the Starbury $15 NBA sneaker, which disrupted the footwear industry, using social inequality as the backbone of a national brand phenomenon. In cannabis, Howard has led corporate communications and consumer brand PR for multi-state operator Acreage Holdings, as well as trade group the National Association of Cannabis Businesses. A former David Rockefeller Fellow, he earned a Bachelors of Science at the University of Maryland.